Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

First, determine your goals as a website or business. Your goals will determine what types of content you should focus on. At any point, during any project or deliverable – our focus is always on the customer. Understanding actual requirements is what helps us arrive at business benefits, design project requirements and give quality deliverables.